Cable News Ratings War: Fox News Still the Victor, Al Sharpton not so Hot and CNN’s Big Losses

In the cable news wars, all the cable news networks have lost viewers, but some way more than others. Despite viewer loses, Fox Cable News network is still the King over MSNBC and CNN combined. Al Sharpton gave MSNBC a glimmer of hope in the early days of his program, but he has lost some ground. His 6:00 P. M. cable news rival Bret Baier of Fox News, has almost 3 times the viewers. Poor CNN’s John King has less viewers than Mr. Sharpton. CNN’s HLN network’s  also has bad viewer ratings.

What is happening with CNN? As th0se in charge make more and more changes, the viewer ratings continue to decline. It now has lower viewer ratings than the low rated MSNBC. Bill O’Reilly remains the prime-time cable news king beating the mess out of Ed Schultz and Anderson Cooper. Go here to see what I am talking about.

This Week’s Cable News Ratings: Fox Still on Top

Lately when I listen for about 20 to 30 minutes of Al Sharpton’s radio show, I hear callers complementing him for his TV ratings for his MSNBC cable news program, Politics Nation. Mr. Sharpton is beating the competition, CNN and CNN’s sister station, HLN in the 6:00 P. M. (eastern) time slot. But all one has to do, is look at  all the numbers that represent viewers to see that it should still be pretty embarrassing for those at the non Fox News cable stations. Mr. Sharpton explains it away by saying that Fox News has a strong loyal right-wing base.

Well,  I do think it is true to say that people on the right are far more into news and politics oriented TV programming than people on the left.  MSNBC would love to have a strong left-wing loyal base, but that still has yet to happen. Fox News’s Bret Baier has more viewers by 5 points at the 6: P. M. time slot than CNN’s John King and MSNBC’s Al Sharpton combined. Go here to view the cable news ratings scoreboard for Wednesday, Dec. 21st. Also see The Scoreboard: Tuesday, December 20  and The Scoreboard: Monday, December 19.


Responding to an Al Sharpton Post and Where He is Now at MSNBC

I continue to get views and comments on my July 27th blog post,  MSNBC’s Higher Ratings with Al Sharpton every few weeks or so. This was a wait and see post, but a few folks went off the deep end, because I did not bash Mr. Sharpton’s racial politicking and social angst. Then there were responses in support of Mr. Sharpton. I am not one of his supporters and take issues with most of his dispositions, but I am not a hater on anyone and that includes Mr. Sharpton. I do listen often (Currently listening to some segments of Neil Boortz in Atlanta through the computer) to conservative/libertarian and liberal leftist talk radio to hear the arguments from differing political view points. Since the liberal leftist side is far less represented in talk radio, the local urban talk radio station is where I go to hear the liberal leftist arguments.

Philly’s urban talk radio has Al Sharpton on from 1:00-4:00 p. m. weekdays. I do not listen to his radio program in its entirety, but I do catch segments. That also goes for his weekday 6:00 p. m. TV program. Folks in my household who feel where he is coming from is not represented enough on TV are happy with the fact that he has TV program, but they never turn it on. I think they are representative in part of many out there on the liberal/left side. I say in part, because one family member is just too use to watching local news and the national nightly news during the 6 p. m. hour. But many on the liberal/left side just are not into watching news programming.

Al Sharpton started out getting decent ratings as a substitute host. The viewer ratings starved MSNBC jumped on the ratings boost right away by putting Mr. Sharpton on and dumping Cenk Uygur who had only been in the early evening time slot for only 6 months. Mr. Sharpton’s viewer ratings went down,  but he stills pulls in higher ratings than CNN’s John King every other day or so. Now if someone subbing gets better ratings than Mr. Sharpton, he will be gone too! But then, maybe his situation would get a different handling. See the ratings for Thursday and Friday cable news programming here and here.

I think MSNBC also gave Al Sharpton a program, because of the criticism of the cable news station being pro liberal and pro minority, but did not have any people of color hosting in the evening line up. The cable news station would see some damaging publicity and reactions if they dumped Mr. Sharpton and replace him with a non black: thus,  Professors, Dr. Michael Eric Dyson and Dr. Melissa Harris-Perry are probably the possibilities if Al Sharpton ever gets the heave-ho.